Teenage sensation Luke Littler has boosted business in local darts store

‘Brenfer’, a darts shop on Capel Street, has experienced a significant rise in sales following Luke Littler’s emergence.

The teenage sensation has taken the darts world by storm and left fans astonished following his superb performances at the Darts World Championships at the age of 16.

“As a result of the appearance of Luke Littler the shop has experienced an unbelievable increase in darts sales,” Fergus O’Brien, the owner of Brenfer, said.

“We’ve been selling darts products for over 30 years, and it has never been so busy for those products as it is now. Luke Littler has generated a huge demand for darts products”, he added.

“There’s a lot of young people coming in now because of Littler. There are also a lot of people who are digging dart boards out from their attics and now want to buy new darts,” O’Brien said.

The success of Luke Littler has also had a knock-on effect on darts suppliers worldwide. Darts suppliers across the world have been under increasing pressure to supply products, particularly Littler branded products.

“As a result, it’s very difficult to get stock in. The suppliers have great difficulty in supplying the number of products that we need,” O’Brien said. “January, February, and March were the busiest months for darts that the shop has ever seen.”

Since the opening of Brenfer’s doors in 1969, over 50 years ago, Brenfer has proved that it is not just any ordinary darts store. Brenfer is primarily a darts, snooker and trophy shop that had previously specialised in jewellery repairs.

At the age of 19, O’Brien and his business partner decided to purchase a property on Capel Street and open up their own jewellery shop.

After 17 years of co-ownership, O’Brien’s co-owner decided to part ways, leaving him to take full ownership of the shop.

Following this, coupled with the rise of O’Brien’s talented son, professional snooker player Fergal O’Brien, the shop transitioned into a darts and snooker store during the 1970s – and has kept offering these products to the present day.

Although the shop has now been offering darts to the Irish public for over 30 years, it has never experienced such huge demand in darts products until Littler burst onto the scene – much to O’Brien’s delight.