The winner of ONE4ALL Design Competition announced

The annual One4All ‘Design a Gift Card Competition’ gives contestants the chance to have their designs featured in shops across the country. This year’s winner was recently announced as Aisling MacNamara, who is a visual communications graduate from the Dublin Institute of Technology. MacNamara is an advertising agency account manager, but continues to work as a freelance graphic designer.  

MacNamara spoke about why she decided to enter the competition:

“I have moved away from directly working in design so I do like to enter design competitions for my own self-development”.

This year people were asked to create a design which reflected the theme of ‘happiness’. Aisling’s winning design featured the phrase ‘Treat Yo Self’, along with an array of images.

Speaking about her design, MacNamara said:

“I created the design baring in mind the variety of products that can be purchased with the One4All gift card. I used illustrations that represented beauty, fashion, food and electronic products to make sure it covered a wide target audience.”

“For the design I went for a colour palette that would almost emulate the feeling of receiving a One4All gift card. The inspiration behind the theme came from my love of early nineties pop-art. I wanted something that would really stand out to people,” she said.

The competition has an expert judging panel consisting of Fashion Designer Helen Steele, Photographer and content creator Damien Broderick, photojournalist and CEO of Jerry Kennelly, as well as Rachel Delaney, Group Marketing Manager for One4All.

As well as having her design distributed nationwide, MacNamara won a trip to Barcelona to attend to IAM Weekend 2019, a digital and design conference.

Speaking about her win, she said:

“I was very excited, it was a really inspiring weekend and I felt very lucky to be a part of it”.

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